Gryps
B2B Marketplace for SMBs in Switzerland
About Gryps
Gryps connects small and mid-sized businesses to trade and network. With about 50 employees, the Gryps team supports thousands of clients with services, business, and a vast knowledge base and training.
Founded in 2010 in Zurich, Gryps was acquired by a big media company in Switzerland and continues to grow stunningly.
Challenges
The client came to us with collected code debt, legacy libraries, and outdated user interfaces within user dashboards.
Before our team was onboarded, the marketplace experienced performance issues, lacked integration with SalesForce CRM, needed a Buyer dashboard, and struggled to convert more users to paid accounts and loyal customers.
Our Solution
We completely redesigned both the backend and marketing side of the marketplace. Implemented an effective Buyer dashboard, integrated Agent cabinet with SalesForce API, and introduced paid features for Suppliers and Buyers.
For the public component, we used Django CMS as the core platform, allowing the Gryps team to easily manage and update content without developer support. This drastically improved publishing speed and reduced marketing bottlenecks.
Services We Provided
We support our client from the beginning of the project with Product Strategy ideation to design, development, and monthly support retainers.
Product Strategy
Discovery Phase
UX / UI design
Software Development
(Python, Django, Django CMS)
QA & Testing
Support Retainers
Product Strategy & Roadmap
80% of your project success depends on the proper Discovery Phase, Product Strategy, and detailed Technical Roadmap. This is what we did at the beginning of the Gryps project.
Acquisition
How users find you?
Onboarding
Do users have a great first experience?
Retention
Do users come back?
Revenue
How do you make money?
Referral
How users find you?
Web Application Design
The next step is all about proper User Experience and Digital Product Design. This is what we do right before we start any development.
Users Onboarding
Poor user onboarding leads to lost customers and lost marketing budgets. That’s why we re-designed this app part as our top priority.
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Dashboard
Then we completely re-organised the customer dashboard and made it more intuitive and easy to use.
Leads Pages
Our team also made working with leads within user dashboards a breeze. We added numerous new functions to turn the old simple interface into a full-featured CRM.
Responsive Design
SoftFormance team revisited three user dashboards, made every page and form look good, and performed great on small mobile devices with poor internet connection.
Sales Pages Which Convert
We designed new marketing and sales pages for the Gryps portal among numerous other tasks.
We used Django CMS to build the public-facing site, which allowed the marketing team to easily manage content, launch new pages, and run campaigns without involving developers. This gave them full control over SEO and conversion-driven updates, helping improve acquisition and reduce time-to-publish.
Project Outcome
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Easy to Support
As a result of many years of cooperation between SoftFormance and Gryps teams, the project codebase became easy to maintain and expand.
Easy to Use
The current design and User Experience are on the other level, helping new users onboard and get value as soon as possible.
Business Acquisition
Gryps got acquired by a leading media company in Switzerland. Gryps is considered a top online media player in the B2B space in Switzerland.
More Users & Conversions
Continuous improvements on UX and UI sides, focusing on user conversions, lead us to constant month-over-month user base growth. Now, Gryps charges for the software component too.
I have worked with a number of software developers before but none of them quite reached the level of professionalism, diligence and enthusiasm that I experienced SoftFormance team.
Gryps Development Process
We’ve used more than a decade of our experience to streamline the tech startup creation process. This is how we proceed from collecting ideas to an MVP launch and beyond.
List goals and ideas
Firstly, we want to understand why the client needs the software. After that, we collect product ideas and access their technical viability. Those efforts allow us to roughly estimate the project cost.
Create product strategy
Before planning the development process, we help our clients to come up with the software product strategy. It includes the definition of the unique value proposition, monetization possibilities, the ways for users to find the software, and so on.
Design product roadmap
The product strategy transforms into exact software requirements and features to fulfill them. We define the scope for an MSP, the Minimum Sellable Product - the concept we prefer to use over MVP as more precise. Our team creates screen mockups, defines the technical stack, and describes a detailed project plan
Launch MSP
We prepare a production server, set up external APIs, backups, dependencies, configure payment gateways, etc. When the product gets its first users, we collect early feedback that serves as a valuable source of insights.
Develop MSP
As development goes on, we keep in touch with the client offering status updates meetings, demo sessions, and so on. We strive to be as agile as possible. In some cases, our team can adjust its course in the middle of the project.
Support and maintain software
Our team offers customer support and eliminates any problems if they appear. At the same time, we help an MSP to grow into a full-fledged solution, designing and developing new features.
Technologies We Use
React
Angular
Backbone.js
Javascript
Django
Python
Django CMS
Postgresql
Docker
Ubuntu
Linux
CentOS
Our Team
Dmytro Litvinov
Anastasiia Maslyuk
Oleg Cherniavskiy
Serhiy Valchuk
Front-End Developer
Illia Kupriianov
Mariia Stratiuk
Anastasiia Haiduk
Vitaliy Podoba
Business analyst
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Contact Us
Vitaliy Podoba
CEO, SoftFormance
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